Sustainability

Our approach

We’re not going to tell you that we’re a perfect brand. We’re a small brand trying to do things sensibly, and we’d rather explain what we actually do than slap labels on ourselves.

We produce small quantities

We work with short production runs and restock based on actual demand. Producing less helps prevent the surplus that ends up destroyed or sold off at a loss, which is the biggest waste in the industry.

Garments designed to last

The most effective way to reduce the impact of a garment is to ensure it gets worn many times. That’s why we focus so much on construction and fit: a garment that fits well and holds up stays in your wardrobe for years, not months.

Packaging

We use as little packaging as possible and avoid single-use plastic whenever it doesn’t compromise the protection of the item.

What we’re working on

We still have a way to go: we’re reviewing our suppliers and materials so we can give you specific information about the composition and origin of every garment. Once we’ve verified this information, we’ll publish it here.